FIVE KEY ELEMENTS OF A
EVP
An employer value proposition] provides current and future
employees with clear reasons to choose and stay with an employer
Talent 4.0 model recommends that employers review
their EVPs regularly to make sure they remain relevant. The EVP is generally
perceived across these attributes:
1.
CAREER OPPORTUNITY includes learning and
development opportunities fairness in performance assessment and rewards
2.
ORGANIZATION STANDING &
REPUTATION - includes growth rate, profitability,
reputation in the business sector, market position, product/service
quality and social responsibility & trends and threats of the
business environment
3.
WORK ENVIRONMENT – leadership
standards; team climate culture and norms; role clarity ; job-interest alignment and work-life balance.
4.
REWARDS BENEFITS includes compensation, health and retirement benefits and
vacation time.
5.
FAIRNESS & EQUITY: a place
where there is equality of opportunity; absence of discrimination and an
enlightened leadership to help people grow and have the right employe
experience
SAMPLING - EVP STATEMENTS OF LEADING
COMPANIES
The EVP can be displayed clearly in a section
of the career page or on wall posters as
a small paragraph or even just a few lines; given below is a sampling. Recruitment Marketing methodologies are usually
done through Recruitment Marketing tools and software that make this whole
process easier and more productive. With these tools, it is easier to
communicate Employee Value Proposition with candidates through engaging career
site, automated email campaigns, social recruiting and many other channels.
This way, recruiters can encourage Candidate
Engagement and improve
overall Candidate
Experience.
·
HubSpot -“We’re building a company people
love. A company that will stand the test of time, so we invest in our
people and optimize for your long-term happiness.”
·
Goldman Sachs -“At Goldman Sachs, you will
make an impact.”
·
Google- “Do cool things that matter.”
·
PwC -“From empowering mentorships to
customized coaching, PwC provides you with the support you need to help you
develop your career. You’ll work with people from diverse backgrounds and
industries to solve important problems. Are you ready to grow?”
·
Shopify - “We’re Shopify. Our mission is to
make commerce better for everyone – but we’re not the workplace for everyone.
We thrive on change, operate on trust, and leverage the diverse perspectives of
people on our team in everything we do. We solve problems at a rapid pace….”
·
Honeywell -“You can make a difference by
helping to build a smarter, safer and more sustainable world.”
AUTHENTICITY
- KEY TO EVP CREDIBILITY
The
basis of the EVP should be on
“what
exists and is real” and
not a
utopian idea of what “should be”.
SUMMING UP
The top
leadership has to continually re-think their EVPs to ensure they are adapting
in a manner which is best suited for the organisation’s business objectives and
delivers real value to employees. practical execution of EVP in an organization
as being around recognizing organizational values, living the values, creating
a repository of organizational “stories” that bring to life these values,
communicating the stories with pride to existing and prospective employees, and
inspiring and empowering employees to create more value-aligned stories. the
following basic principles that Talent Leaders
can use while identifying and establishing an EVP
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