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I setup Synergy Management Associates ( in 1993 as a center for promoting business excellence through its training and consulting services We have promoted innovative managment ideas, managing senior level projects and for delivering creative client solutions across business segments. We has shown time-tested capacity to build "Peak Performance Organisations" . by Designing Business Excellence Models, Audit and Design HRD Systems, Implement Performance Management Systems. I have been called “disruptive thought leader in the boardroom ” or “contra rebel” for my tangential thinking and ideas to improvise business vision and policy as a corporate advisor; I have helped young managers business scions and young entrepreneurs (who wish to become future CEOs) through my META+COACH MODEL. I have been called “performance turnaround specialist” by the sales managers for the quantum improvement Direct Marketing Campaigns and Steping -up Salesforce Effectiveness, I found time to be a visiting professor and seminar leader at India's premier management institutes and Chamber of and a keynote speaker for numerous conferences & seminars.

Monday, November 5, 2018

Becoming an entrepreneur takes a specific type of personality not necessarily the business skills of a manager


I was recently a guest at a business network breakfast meet  and the youngster were bursting with enthusiasm to become entrepreneurs!!!  Mid-career survivors the ones who have just been laid off in today business environment think even more vivaciously the “adventure” of being an entrepreneur.

One has to look at the graveyard of the entrepreneurial ventures of the 21st century. How many billions of precious money went up in smoke? Not to speak of the heartbreaks and the endless sleepless nights of toil and tension which came to naught? The universal statistics are clear 80 % of entrepreneurial startups fail in the nascent stage. 10% meekly survive to adulthood. And the one in a million becomes a Dhirubhai Ambani and a Jeff Bezos.

Do you think you have what it takes to be an entrepreneur? Becoming an entrepreneur takes a specific type of personality. Fortunately, it's the type of personality you can develop by working on yourself, growing, and learning how to express these traits. Focus on theser top traits below and you'll find yourself ahead of the crowd.


The wannabe entrepreneur places a high value on independence .Like in Aesop’s fable the lean  stray dog talking to the fat.collared dog… the starving mongrel would not exchange the riches  a chained existence for the  fat privilege of roaming free in the world. The wannabe entrepreneur knows that freedom is the prerequisite for all success- it begins with an unfettered scope for  your talents and energies. But freedom also means responsibility hence the next step ...become self-driven proactive and opportunity ready


This is about more than simply being your own boss. This is about more than simply being able to get up in the morning and get to work. An entrepreneur is always capable of seeing a tomorrow that's just a little bit better than today. He's not satisfied to just sit on his laurels and enjoy the fruits of his success. He's constantly looking forward-creating plausible plans to create more opportunities and find his next point of success. An entrepreneur is also willing to push himself. Last year's success was fine, but this year's success should reflect his growth. He's always coming up with some new project and looking for ways to make that project succeed.


There's not much room in the business world for self-doubt. Fear can make you back away from projects that could be the key to your ultimate success. Furthermore, the entrepreneur has to be in the business of convincing other people that his ideas are good. Partners, investors, financing, creative structuring-it all depends on the entrepreneur's ability to convince other people that they're making a good bet when they team up with him. If the entrepreneur isn't sure about himself, how can anyone else be sure of him?


An entrepreneur looks at a problem and knows it's an opportunity. That's not a cliché talking. A problem is literally an opportunity to get paid if you can be the one to solve it. Successful entrepreneurs make their name identifying problems without solutions, and providing those solutions. Every good product solves some sort of problem. Even video games solve a problem-they provide a way for people to unwind after a stressful day and fulfill a fantasy.

If you want to be a successful entrepreneur, your natural response to any given problem should always be to ask yourself how you can solve that problem. Not who is to blame, not how that problem came to be-just how the problem can be solved. Problem-solving becomes a habit. As you become alert to problems with no solutions, you become alert to new ways to create, grow, develop, and innovate new products. If you can marry this alertness to calculated action you will develop the instincts that you need to be an outstanding entrepreneur.


Risk-adverse people don't make very good entrepreneurs-but neither do extremely reckless people who leap first and look later. Real entrepreneurs evaluate their potential risks. They also know how to minimize the risks they need to take through hard work, dedication, and strategic planning.When a risk goes bad an entrepreneur doesn't waste a lot of time looking for someone to blame. Instead a true entrepreneur analyzes what went wrong, learns from it, and moves on.


Now do you really want to be an entrepreneur? Weight the pro’s and the cons’ It is said at the end of your life you will regret the things you did not do … rather than the blunders  for which you paid a small price and the harvest of benefits of making life an adventure

with best compliments

Dr Wilfred Monteiro

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